Media and Influencer Marketing
The rise of technology is reshaping the marketing industry and influencer marketing plays a huge role in the area of digital marketing. Influencer marketing can be more effective by targeting the right audience hence increasing consumer engagements which will result in plenty of conversions and sales.
Recent work
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Rita Ishizuka x Niseko Tourism
Rita Ishizuka, a well known Japanese 5 year old boy with a large following on Youtube focusing on snowboarding and skateboarding contents. He got to experience a full winter fun in the resort from snowboarding, dining and rejuvenating at one of the unique properties. In conjunction to this media hosting, we participated in a marketing campaign ran by Niseko Tourism Board where the resort sponsored a lift pass.
Image credit: Niseko Tourism Board
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Hinode Hills Niseko Village opening press trip
Hinode Hills Niseko Village, the highly anticipated hotel with 79 luxury rooms and suites opened for arrivals on 1 December 2019 and is the first addition in luxury apartment accommodation to join YTL Hotels’ Niseko Village.
We invited and hosted international media to the grand opening party which was success. We had media from established publications, notably the Robb Report Singapore, Condé Nast Traveler China, Lonely Planet Korea and KOLS @agirlwhoblooms and @hellotessa.
Image credit: @hellotessa and @alifeofattraction
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Daily Mail UK
A winter experience at Niseko, Hokkaido, Japan with some of the deepest powder snow. Rory Ross also shared his stay experience at Kasara Townhouse Niseko Village.
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Robb Report Singapore
The thoughtfully written article elaborates on the opening of Hinode Hills Niseko Village, the destination’s ski and food culture as well as a mention on YTL Hotels’ future plans to open a Ritz-Carlton Reserve in Niseko Village.
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South China Morning Post
Niseko, Hokkaido is internationally known for its abundant feather-light powder snow during the winter season. The number of foreign travelers has been increasing each year, and in this article, Aja Ng shares the secret to enjoying the less crowded slopes.
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Irish Tatler
Norah Casey discovers the magic of Cambodia from the magnificent temples of Angkor Wat to sipping tea with Her Highness Princess Norodom Chansita at The Elephant Bar at Raffles Hotel Le Royal, Phnom Penh.
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Porschist Magazine
Kathleen Van Bremdt, editor and Sven Hoyaux, photographer shared about their traveling experience from Cambodia to Vietnam with a Mekong River cruise including their splendid stay at both properties of Raffles Cambodia.
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CNN Travel
Time travel: The ultimate guide to Asia's heritage hotels