Digital Marketing
Digital marketing, also know as online marketing is vital for businesses and to establish brand awareness. Digital marketing comprises various digital channels including social media, website, SEO and PPC advertising. Digital campaigns support the goals of marketing strategy, through both free and paid channels to help reach a more specific and larger audience.
Recent work
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Snow Travel Expo, presented by United Airlines
Snow Travel Expo is Australia’s comprehensive ski show where travelers get to meet more than seventy international ski resorts. This free expo show takes place annually in Sydney and Melbourne to help snow lovers plan their ultimate winter trip.
I worked with all four resorts that constitute Niseko United to create accommodation deals and giveaways. In addition, after finalizing on the newsletter topics, I constructed the newsletter design and contents with an aim to secure more bookings.
Image credit: Higashiyama Niseko Village, a Ritz-Carlton Reserve
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A guide to Niseko | Winter edition
A guide to Niseko, including tips and great deals this coming winter, 2022-23 season. This newsletter was distributed to the company’s international database as Japan start to relax travel restrictions.
Image credit: Tessa Burton
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Things to do in and around Niseko during summer!
Niseko, Hokkaido is known to be a winter destination and over the recent years, tourism has been picking up as the variety of summer activities increase. This newsletter was sent to both domestic and international market to create more awareness
Image credit: Jon Teo
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It's onesie season!
The objective of this social media campaign is to increase brand awareness.
Caption: Tag us in your best onesie photo/video on the slopes and stand a chance to win a meal in one of the restaurants at the village, shopping and dining area. Winner will be announced at the end of the February 2022.
In today’s modern age of technology, everyone is a social media influencer! Hence, with users tagging the brand’s account will help to create more visibility amongst their network.
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'Tis the season to spread love and joy
The objective of this social media campaign is to increase overall brand engagement and ultimately drive sales during the festive season as there are various exclusive offers available.
Caption: Christmas is a time of joy and giving. We would like to spread some love by handing out presents to 2 lucky winners. Just follow these 3 simple steps: Like and follow our page, comment why you would like to win and tag a friend. It’s as easy as that!
#christmasgiveaway #festiveseason #rafflesphnompenh #cambodia